CTO Basecamp:
Your Foundation for Confident, Strategic Tech Leadership
Stop reacting. Start leading strategically  — in just 6 weeks
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Build the habits, systems, and focus to step beyond execution and grow with influence, alignment, and real strategic impact.
Guided by Adam Horner — 30+ years in tech, including 12 as a CTO, founder, and coach to senior leaders across startups, scale-ups, and enterprises.
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Why most CTOs get stuck
Technical expertise earns you the title. But strategic leadership is what keeps you there. Without it, you default to being reactive:
- Firefighting urgent issues week after week
- Staying the go-to coder instead of stepping up as a strategic leader
- Being busy, but never really influencing the business
You’re reacting to what’s in front of you instead of leading what’s ahead.
CTO Basecamp helps you build your own playbook — with structure, clarity, and momentum.
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How CTO Basecamp works
Each week, you’ll move through a focused structure:
- Short video lessons on essential leadership topics
- A practical assignment using one of Adam’s proven frameworks
- Live group coaching, led by Adam, to reinforce the lesson and apply it to your context
Along the way, you’ll:
- Build your own leadership playbook
- Connect with peers who understand the pressures of senior tech leadership
- Gain clarity, confidence, and tools you’ll use far beyond the program
Is this for you?
You’ll get the most from CTO Basecamp if you are:
- A CTO, VP of Engineering, or senior leader in tech facing complexity, growth, or scaling challenges.
- Ready to step beyond execution into strategic leadership.
- Looking for a battle-tested system that works under pressure.
- Willing to engage, reflect, and apply — not just watch.
Not just for “first-time CTOs.”
It’s built for anyone ready to strengthen their leadership foundation. If you’re ready to stop reacting and start leading strategically, CTO Basecamp is for you.
What leaders are saying (CTO Ascent)
Marcus, CTO
“Adam has completely transformed the way I approach leadership. His guidance has been instrumental in helping me develop the skills to step into the CTO role, and his insights into managing people and tech strategy have been invaluable. I continue to learn from Adam and credit much of my professional development to his mentorship.”
Zoë, Head of Engineering & Product
“Adam has been an integral part of my transition into engineering leadership. His mentorship has upleveled our company significantly — from improving engineering velocity and team culture to shaping product strategy. Every session gives me clarity on how to move my team, company, and product forward.”
Christian, CTO
“Adam blends deep tech expertise with a warm, human approach to leadership. He empowers you to develop your own instincts, while pushing you forward with candid, well-formulated feedback. Working with him has sharpened my skills and given me the tools to manage challenges more effectively.”
Abz, CTO
"Adam’s mentorship was instrumental in refining my approach to managing executive stakeholders and strategic planning. He increased my executive presence, improved my leadership skills, business acumen, and overall confidence as a CTO. Anyone looking for a CTO coach who can truly transform your executive leadership should not hesitate to work with Adam."
Adem, Co-founder & CTO
“I learned to take a step back and see the bigger picture thanks to Adam: don’t work in the machine but on the machine. He’s a great listener who helps with exactly what matters. I’ve learned to think more strategically and feel comfortable in my role as co-founder and CTO.”
Isaac, Founding Engineer & Head of Engineering
“Adam’s guidance has been invaluable. His insights helped me navigate a significant career transition, and I believe his advice set me on a path that is best for both myself and the company. His strategic advice and deep understanding of the tech landscape make him an outstanding coach for anyone in a technical leadership role.”
Marcin, Tech Team Lead
“Adam stands out with his technical knowledge, ability to anticipate problems, and deep empathy. Thanks to his support, I developed both my technical and leadership skills. His experience and approach added real value — to both the project and the team.”
The skills and support to lead at the next level
Strategic Leadership Foundations
Build the mindset, structure, and habits to lead with clarity and intent.
Executive Presence
Communicate with confidence and influence across the business.
Practical Tools
Apply proven frameworks directly to your leadership challenges.
Peer Community
Connect with fellow tech leaders navigating similar growth.
Coaching that Connects
Learn from a seasoned CTO who’s been in your seat.
Why work with Adam Horner?
With 30+ years in tech, Adam is a CTO, repeat startup founder, and experienced coach. He’s helped startup, scaleup, and enterprise CTOs navigate growth, leadership challenges, and high-stakes decisions — without the trial-and-error.
A coach who understands your CTO journey
✅ Current CTO & serial Founder with hands-on experience.
✅ Specialised in leadership, strategy, and scaling teams.
✅ Has helped hundreds of tech leaders transform their leadership style.
Who is this course for?
What does the course include?
Why should I pre-sign up?
âś… Ready to lead with clarity and confidence?
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CTO Basecamp is your starting point to stop reacting and start leading.
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