CTO BasecampÂ
Your foundation for confident, strategic leadership.Â
Stop reacting. Start leading strategically  — in just 6 weeks
Build the habits, systems, and focus to step beyond execution and grow with influence, alignment, and real strategic impact.
⛺️ The next CTO Basecamp cohort
starts 2 July 2026
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Why even experienced CTOs get stuck
As companies grow, expectations change. You’re no longer measured purely on technical depth.
You’re measured on leverage, clarity, influence, and alignment. Yet many CTOs find themselves:
- Pulled back into execution
- Struggling to delegate effectively
- Reacting instead of shaping strategy
- Operating below full capability
The context has changed.
Your leadership model must change with it.
CTO Basecamp gives you the structure to make that shift — deliberately and confidently.
What to expect from CTO Basecamp coaching with Adam Horner
Hear how The CTO Basecamp coaching works, who it’s for, and what makes it different
Structured Change in Just 6 Weeks
CTO Basecamp is a guided six-week programme for senior leaders in tech who want to stop reacting and start leading strategically. You’ll leave with:
- Clarity on your role and priorities
- The confidence to lead with influence, not firefighting
- A team that takes ownership and delivers without bottlenecks
- A personal leadership playbook that supports you every week
Across 6 weeks, you’ll work through focused sessions, structured exercises, and real leadership scenarios — alongside a small group of peers navigating similar transitions.
What You'll Build
By week 6, you walk away with three roadmaps: one for your people, one for your processes, and one for your technology.
People
Lead a team that doesn't need you to function. Where culture is something you design, not something that happens to you. Where you identify the next generation of leaders.
Process
Turn chaotic delivery into disciplined execution. Make shipping routine instead of stressful. Build the systems that let your team move fast without breaking things.
Technology
Become a strategic decision-maker. Scale without over-engineering, manage technical debt as a business asset, and lead technology in a way that drives growth instead.
Built by a CTO. Backed by Results.
What leaders are saying about CTO Basecamp
Rashpal, CTO
"I got far more out of CTO Basecamp than I expected. It was thought-provoking in ways I didn’t anticipate. The course helped me step back and look at the bigger picture.
It helped me slow down, reassess, and communicate with more intention. Most importantly, it gave me a way to structure my thinking. That was something I hadn’t had as a CTO before. The mindset shift was huge."
Pawel, Founder & Tech Leader
“I highly recommend CTO Basecamp for rising tech leaders. Adam “gets it”, and shows by example how to clearly and simply explain quite complex concepts, using diagrams and analogies.
The curriculum is comprehensive, and there’s a good community too. People join with an open mind to learn, support each other, and grow together. I definitely recommend Adam’s coaching — he’ll help you.”
Godfrey, Founder & Tech Leader
“Before joining CTO Basecamp, I struggled to focus on the bigger picture. The 6-week program was a crucial turning point.
[Adam]Â teaches you to make organisation-aware decisions, even technical ones, and to communicate them in a way others can understand and support. I also learned a huge amount from the other participants.
Overall, it was a transformative experience.”
Simon, CTO
"It helped me let go of the overwhelm. Before CTO Basecamp, I was doing far too much on my own. The course helped me understand how to delegate more effectively and step out of that trap.
What surprised me most was realising that being a CTO is not about putting yourself at the centre. I now lead with more perspective, and the lessons I picked up here will stick with me for the long term."
Alex, Sr. Systems Engineer
“Within the first two weeks I was already blown away by how information-dense this course is.
The mix of videos, written content, and group sessions made it easy and engaging to learn. The group sessions allow you to discuss and learn from others in a similar position. It helped me lift my thinking and communicate more clearly at the executive level.
If you feel stuck in the weeds, without a clear vision to move forward, I would highly recommend Basecamp.”
CTO, Cohort 2025
"CTO Basecamp delivered more than I expected. Every lesson introduced new mental models and concrete tools I could use right away. It felt like drinking from a fire hose, in the best possible way.
I now think more intentionally about how I spend my time, delegate work, and adapt my leadership style to match the people I lead. This course gave me a clear picture of what’s expected of a CTO and the practical tools to step into that role with confidence."
How CTO Basecamp Works
Each week follows a rhythm designed to support real growth — without adding to the noise:
Focused Lessons
Start the week with focused, self-paced video lessons and frameworks
Practical Assignment
Apply what you learn to your real-world context — and build your leadership playbook as you go
Live Group Coaching
End the week with a 1-hour group session to unpack challenges, share insights, and get direct feedback
Private Cohort Group
Stay connected with your cohort peers between sessions — and grow with support from others on a similar journey.
Community Access
You’ll get an extra month of community and content access after the cohort ends. Includes weekly open coaching with Adam.
Lifetime Tools
Templates, frameworks, and systems you’ll keep forever in your own personalised playbook.
What we’ll cover — week by week
Week 1: From Firefighter to Tactical Leader
Week 2: Communication & Influence at Every Level
Week 3: People - Building & Leading High-Performance Teams
Week 4: Process – Execution & Operational Excellence
Week 5: Technology – CTO-Level Thinking
Week 6: Engineering Strategy Foundations – Bringing It All Together
Your path. Your pace. Your playbook.
This isn’t off-the-shelf advice.
It’s a leadership system designed for your role, your goals, and your next step.
Why CTO Basecamp Works
This isn’t repackaged advice from leadership books. CTO Basecamp is built for CTOs, by a CTO.
It’s the exact leadership system Adam has spent three decades refining — in startups, hypergrowth scale-ups, and large enterprises — and teaching to executives who lead hundreds of engineers.
- You can’t Google this.
- You can’t get it in a blog post.
- You can't ask ChatGPT
For those who want to explore before committing, learn more during a live session.
Is This For You?
You’ll get the most from CTO Basecamp if you are:
- A CTO, VP of Engineering, or senior leader in tech facing complexity, growth, or scaling challenges.
- Ready to step beyond execution into strategic leadership.
- Looking for a battle-tested system that works under pressure.
- Willing to engage, reflect, and apply — not just watch.
Not just for “first-time CTOs.”
It’s built for anyone ready to strengthen their leadership foundation. If you’re ready to stop reacting and start leading strategically, CTO Basecamp is for you.
Where You’ll Be After 6 Weeks
- Your calendar reflects your priorities — not your emergencies.
- Your CEO trusts your decisions without second-guessing.
- Your team moves with alignment, without micromanagement.
- You have a leadership playbook you can pull from in any situation.
That’s what we’re building.
Will you be in the room when it happens?
Why work with Adam Horner?
With 30+ years in tech, Adam is a CTO, repeat startup founder, and experienced coach. He’s helped startup, scaleup, and enterprise CTOs navigate growth, leadership challenges, and high-stakes decisions — without the trial-and-error.
A coach who understands your CTO journey
✅ Current CTO & serial Founder with hands-on experience.
âś… Specialised in leadership, strategy, and scaling teams.
âś… Has helped hundreds of tech leaders transform their leadership style.
Frequently asked questions
Is this just for new CTOs?
What’s the time commitment?
What if I miss a session?
Can I do this while working full-time?
Will I walk away with something tangible?
What’s the cost?
Live sessions: Crossing the CTO Chasm
Why CTOs get pulled back into execution - and the strategic upgrades required to lead at an executive levelÂ
Join Adam Horner for a focused 60-minute live session on the execution trap and how to avoid it.
Includes 30 minutes of live Q&AÂ on your leadership challenges and CTO Basecamp
18Â June, 18:00-19:00 CEST
23 June, 13:00-14:00 CEST
