CTOÂ ElevateÂ
Define your strategy.
Scale your influence.
Lead the organisation.
Elevate helps you move beyond execution into a true strategic role — crafting a clear engineering strategy that drives business outcomes and building the confidence to operate at the executive table.

CTO Elevate is coming soon!
Built for leaders who’ve completed CTO Basecamp (or equivalent), CTO Elevate is your next step on your CTO journey.
While we’re building the program, stay in the loop by joining The CTO Playbook newsletter.
You’ll get weekly tips, frameworks, and early access to CTO Elevate — all straight to your inbox.
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Why work with Adam Horner?
With 30+ years in tech, Adam is a CTO, repeat startup founder, and experienced coach. He’s helped startup, scaleup, and enterprise CTOs navigate growth, leadership challenges, and high-stakes decisions — without the trial-and-error.
A coach who understands your CTO journey
✅ Current CTO & serial Founder with hands-on experience.
âś… Specialised in leadership, strategy, and scaling teams.
âś… Has helped hundreds of tech leaders transform their leadership style.
