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The CTO Playbook Newsletter

The CTO Playbook offers a weekly newsletter for technology leaders at every stage of the CTO journey. Each issue shares a real scenario you’ll recognise, a practical tool you can use right away, and a leadership shift to help you grow. Written by CTO coach Adam Horner, it’s under 5 minutes to read — but built to stick with you all week. It’s not theory. It’s not generic advice. It’s your playbook for becoming the CTO you aspire to be.
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The CTO calendar trap
Look at your calendar for next week. Does it reflect the work that will matter in 90 days?Or is it just… full? Most CTOs I coach have a packed diary.Meetings stacked like Jenga blocks.Barely a gap to think. But when we audit it, less than 30% of those commitments move a strategic goal forward.The...
by Adam Horner — Oct 15, 2025 cto leadership decision-making executive habits strategic focus time management
The Firefighting CTO
You’re everywhere.  Board calls. Incident reports. Stand-ups. Hiring meetings. You clear blockers. You approve budgets. You answer every “quick question” before it derails someone else’s day. It feels like if you take your eyes off the team for a day, everything will catch fire. So you stay in th...
by Adam Horner — Oct 01, 2025 cto-leadership firefighting strategic-thinking team-autonomy time-management
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